iOS 27 with all-new Siri AI powered by Apple Intelligence and new features for a more responsive, delightful experience.
Discover all-new Siri AI powered by Apple Intelligence and helpful features across iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.
Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
View all technical specifications for Apple Vision Pro.
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Discover why Berklee College of Music student Max Thomas chooses MacBook Pro — along with pro apps like Logic Pro — to create studio-quality music.
https://www.apple.com/education/college-students/success-stories/thomas/
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
The Designed for Every Student film highlights how Apple accessibility features can enhance learning so students can succeed at college.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscre...
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Next-generation Apple Intelligence and Siri AI bring helpful features to iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
View all technical specifications for iPhone Air.
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Enjoy easy 24/7 support, fast repairs for accidental damage, and peace of mind with theft and loss coverage — for one or all your products.
Get help determining max CPT bids for App Store campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/app-store/help/bids-and-budget/0062-set-and-adjust-bids
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful every...
The ultimate pro desktop. Powered by M4 Max and M3 Ultra for all-out performance and extensive connectivity. Built for Apple Intelligence.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.
Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.
https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk
Apple products and services have built-in features to help you create, connect, and do what you love, your way.
Understand key terms related to your Apple Ads account and advertising on the App Store.
Save up to 15% on a refurbished iPad at Apple Online Store with free delivery. All models are Apple-certified with a 1-year warranty.
Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.