Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.

https://www.apple.com/shop/help/your_account

Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.

https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences

Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.

https://ads.apple.com/app-store/help/get-started/0010-structure-your-account

Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.

https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account

Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.

https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets

Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations

Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.

https://www.apple.com/apple-watch-for-your-kids/

Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations

Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads

Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programs.

https://www.apple.com/education/k12/deploy-and-manage/

Understand the steps needed to set up a new Apple Ads account, and how to complete the important Business Details page within it.

https://ads.apple.com/app-store/help/get-started/0004-set-up-an-account

Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords

Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.

https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard

Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.

https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords

Select your country or region to learn about the latest products, view news, and receive support from Apple, all in your preferred language.

https://www.apple.com/choose-country-region/

As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.

https://www.apple.com/shop/iphone/iphone-upgrade-program/upgrade

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https://www.apple.com/careers/choose-country-region.html

Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.

https://www.apple.com/ios/research-app/

Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.

https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts

Understand key terms related to your Apple Ads account and advertising on the App Store.

https://ads.apple.com/app-store/help-glossary

Solve issues that can occur when using custom product pages to determine ads on the App Store in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0079-ad-variations-troubleshooting

Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.

https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk

Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.

https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions

Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/partners

Improve your Apple Ads campaign management skills and drive better results by taking our certification course and exam.

https://ads.apple.com/app-store/help/get-started/0070-learn-about-certification

Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.

https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings

Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.

https://www.apple.com/shop/help/shopping_experience

Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+, and more.

https://www.apple.com/apple-one/

The Apple Gift Card for everything Apple: products, accessories, services and more. Corporate gift cards and electronic gift cards are also available.

https://www.apple.com/shop/gift-cards

Apple Card Family lets you share one easy-to-manage account with up to five users in your same Apple Family Sharing group. Terms apply.

https://www.apple.com/apple-card/family/