Explore an all-new Liquid Glass design and exciting features in iOS 26, iPadOS 26, macOS Tahoe, watchOS 26, and visionOS 26.
An all-new design, Apple Intelligence in more places, Polls and Backgrounds in Messages, and features that make every day effortless.
An all-new design, more ways to work seamlessly across devices, and smarter features to turbocharge productivity every day.
Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.
iCloud Private Relay Overview iCloud Private Relay Overview Learn how Private Relay protects users’ privacy on the internet. December 2021 Introductio...
https://www.apple.com/privacy/docs/iCloud_Private_Relay_Overview_Dec2021.PDF
Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.
https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview
macOS Tahoe with a new design, more ways to work seamlessly across devices, and new features to turbocharge productivity every day.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
watchOS 26 brings a new design, Workout Buddy, and a wrist flick to dismiss notifications on Apple Watch so you can breeze through your day.
visionOS 26 includes groundbreaking spatial experiences, widgets that stay put, and Safari in 3D, so you can experience work and play in new ways.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.
GarageBand for iOS has everything you need to play, record, and share incredible music on your iPad or iPhone — now including Sound Library.
With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
Check lists of current macOS features and find out instantly whether a particular feature is available in your region or language.
watchOS has so many features that make Apple Watch the ultimate device for a healthy life. See which ones are available in your region or language.
Find out which automobile manufacturers currently offer or are planning to introduce models that support CarPlay.
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
Get a new Mac Pro with M2 Ultra chip from only $583.25 per month. Select a model or customise your own. Buy now at apple.com.
Find resources for government agencies like security certifications, safety features, and platform deployment tools.
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Get a new MacBook Air laptop with the M4 chip from only $83.25 per month. Select a model or customize your own. Buy now at apple.com.
Get a new Mac Studio desktop with M4 Max or M3 Ultra from only $166.58 per month. Select a model or customize your own. Buy now at apple.com.
Mac mini with the M4 and M4 Pro chips. Built for Apple Intelligence. With front and back ports. Get credit when you trade in an eligible Mac. Buy now.
Get an iMac all-in-one desktop computer with M4 chip when you trade in an eligible Mac for credit. Built for Apple Intelligence. Buy now.
Get an iMac all-in-one desktop computer with M4 chip when you trade in an eligible Mac for credit. Built for Apple Intelligence. Buy now.
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/manuela-r.html