The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
2024-App-Store-Transparency-Report Apps Total number of apps on the App Store 1,961,596 App submissions reviewed1 7,771,599 App submissions rejected 1,931,4...
https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
2023 App Store Transparency Report 5-16-24 Apps Total number of apps on the App Store 1,870,119 App submissions reviewed1 6,892,500 App submissions rejected...
https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Get step-by-step guidance on how to pause or remove a campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0057-pause-or-remove-campaigns
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
Understand key terms related to your Apple Ads account and advertising on the App Store.
Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads
Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations