Apple Original Films celebrated the world premiere of Ben Stiller’s documentary, “Stiller & Meara: Nothing is Lost,” at the New York Film Festival.
Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.
Final Cut Pro for iPad features a new touch interface, pro camera mode, multicamera editing, Fast Cut automation, and built-in graphics and effects.
Logic Pro for iPad is a complete professional recording studio in your hands. It has everything you need to create a finished song entirely on iPad.
Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. One thing they all have in common — from perso...
Today, Apple Original Films unveiled the trailer and key art for its celebrated and award-winning documentary “Come See Me in the Good Light.”.
Today, Apple TV released the trailer for “Pluribus,” the highly anticipated drama hailing from writer and director Vince Gilligan.
Apple TV revealed a first look and premiere date for the highly anticipated second season of “Hijack,” starring and executive produced by Idris Elba.
Today, Apple TV+ announced a season three renewal for “The Buccaneers,” the acclaimed drama inspired by Edith Wharton’s unfinished final novel of the same n...
apple-advertising-guidelines-for-mainland-china Apple Advertising Guidelines for mainland China These guidelines are intended to inform customers seeking to...
Put the right Apple Ads reporting options to work to measure performance according to your goals.
https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Today, Apple TV debuted the star-studded trailer for the upcoming second season of “Palm Royale,” returning Wednesday, November 12, 2025.
Apple TV revealed the premiere date and first look at the Emmy Award-nominated comedy series “Shrinking,” starring Jason Segel and Harrison Ford.
Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Apple Books makes listening to audiobooks, reading ebooks, and discovering your next favorite a seamless experience across your devices.
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/jp-r.html
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
Learn how students at D’Incao Instituto de Ensino are taking issues like climate change and social justice into their own hands with Apple technology.
Read the message from Tim.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.
Last night, Apple TV+ was honored at the New York Film Festival with the world premiere of the highly anticipated documentary event, “Mr. Scorsese.”.
Learn about the groups building amazing experiences into Apple products.
https://www.apple.com/careers/us/work-at-apple/teams/machine-learning-and-ai.html