At the Toronto International Film Festival in Toronto, Canada, Apple Original Film “Being Heumann” premiered as the opening-night film.

https://www.apple.com/tv-pr/news/2026/09/apple-original-films-celebrates-the-world-premiere-of-being-heumann-as-the-opening-night-film-at-the-toronto-international-film-festival/

Apple TV debuted the official trailer for the second season of the adventure-filled series “The Sisters Grimm.”.

https://www.apple.com/tv-pr/news/2026/09/apple-tv-unveils-spirited-trailer-for-season-two-of-the-animated-fantasy-adventure-series-the-sisters-grimm-premiering-friday-october-2/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/watch/compare/

Apple TV scored at the first night of the 78th Emmy Awards, with an Outstanding Documentary or Nonfiction Series win for “Mr. Scorsese.”.

https://www.apple.com/tv-pr/news/2026/09/apple-scores-outstanding-documentary-or-nonfiction-series-win-for-mr-scorsese-at-night-one-of-the-78th-creative-arts-emmy-awards/

Get details on how the Apple Ads Platform API lets you programmatically manage campaigns and pull reports for ads on the App Store and Apple Maps.

https://ads.apple.com/app-store/help/campaigns/0022-use-the-apple-ads-platform-api

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on Apple Maps.

https://ads.apple.com/maps/apple-business/help/billing/0010-understand-the-billing-cycle

Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store ap...

https://www.apple.com/newsroom/2026/09/the-new-mac-mini-and-mac-studio-are-available-today/

Tonight at the Toronto International Film Festival in Toronto, Canada, Apple Original Films celebrated the Canadian premiere of “Tenzing.”.

https://www.apple.com/tv-pr/news/2026/09/apple-original-films-celebrates-the-premiere-of-tenzing-at-tiff/

Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.

https://www.apple.com/newsroom/2026/09/apple-opens-apple-music-hall-a-state-of-the-art-live-music-venue-in-london/

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4...

https://www.apple.com/newsroom/2026/09/the-latest-iphone-apple-watch-and-airpods-lineups-arrive-in-stores-worldwide/

Last night at the Hammer Museum in Los Angeles, Apple TV celebrated the world premiere of its new comedy series “Brothers.”.

https://www.apple.com/tv-pr/news/2026/09/apple-tv-hosts-the-world-premiere-for-new-matthew-mcconaughey-and-woody-harrelson-led-comedy-brothers/

Last night at the TIFF Lightbox Theater in Toronto, Apple TV celebrated the world premiere of the sixth season of Emmy Award-winning spy series “Slow Horses...

https://www.apple.com/tv-pr/news/2026/09/apple-tv-hosts-world-premiere-for-the-sixth-season-of-slow-horses-at-tiff/

Apple Original Films unveiled the trailer for the upcoming documentary film “The Last First: Winter K2.”.

https://www.apple.com/tv-pr/news/2026/09/the-last-first-winter-k2-will-premiere-globally-on-apple-tv-on-october-2-2026/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/app-store/developing-for-the-app-store/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.

https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle

Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on Maps.

https://ads.apple.com/maps/apple-ads/help/billing/0011-understand-the-billing-cycle

Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.

https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard

Apple TV leads as the most-awarded network on the second night of the 78th Emmy Awards and tops the weekend with a record 20 wins.

https://www.apple.com/tv-pr/news/2026/09/apple-leads-the-first-two-nights-of-78th-emmy-awards-with-a-record-20-wins/

Apple Learning Coach is a free professional learning program that trains coaches to help teachers get more out of Apple technology.

https://www.apple.com/education/k12/apple-learning-coach/

High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.

https://www.apple.com/homepod-2nd-generation/

View all technical specifications for Apple Watch Ultra 4.

https://www.apple.com/apple-watch-ultra-4/specs/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/apple-watch-series-12/specs/

View all technical specifications for iPad Air.

https://www.apple.com/ipad-air/specs/

View all technical specifications for iPhone 17e.

https://www.apple.com/iphone-17e/specs/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

View all technical specifications for iPhone 16.

https://www.apple.com/iphone-16/specs/

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

View all technical specifications for iPhone 17.

https://www.apple.com/iphone-17/specs/

Introducing MacBook Neo. Stunning colors, durable aluminum design, 13” Liquid Retina display, all-day battery life, AI and Apple Intelligence.

https://www.apple.com/macbook-neo/