Learn how to use the AdServices attribution API to measure app ad performance on the App Store.

https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance

Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.

https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance

or uncertain by obtaining expert advice or by engaging directly with tax authorities in countries where we operate, including HMRC. This can cover obtaining...

https://www.apple.com/legal/more-resources/docs/uk-tax-policy.pdf

Put the right Apple Ads reporting options to work to measure performance according to your goals.

https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance

Learn how Ulster University student Rory Goss maintained top grades by using Apple accessibility features to unlock new ways of learning.

https://www.apple.com/education/college-students/success-stories/goss/

Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/partners

Documentary Podcast · Series · After a sexual assault case in the District of Columbia, one woman’s public warning ricochets all the way to Birmingham, Ala...

https://podcasts.apple.com/us/podcast/canary-the-washington-post-investigates/id1532219705

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Learn how Dr. John Volckens at Colorado State University uses Mac and iPhone to build solutions that measure air pollution and improve global health.

https://www.apple.com/education/higher-education/success-stories/john-volckens/

Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.

https://ads.apple.com/app-store/resources

History Podcast · Weekly Series · It Was Said, the 2021 Webby Award winner for Best Podcast Series, takes a look back on some of the most powerful and timel...

https://podcasts.apple.com/us/podcast/it-was-said/id1527280716

High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.

https://www.apple.com/homepod-2nd-generation/specs/

View the tech specs for Apple TV 4K and the Siri Remote — including size, weight, capacity, ports, and more.

https://www.apple.com/apple-tv-4k/specs/

View all technical specifications for AirPods Pro 3.

https://www.apple.com/airpods-pro/specs/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

Compare resolution, size, weight, performance, battery life, and storage of iPad Pro, iPad Air, iPad, and iPad mini models.

https://www.apple.com/ipad/compare/

View all technical specifications for iPhone Duo.

https://www.apple.com/iphone-duo/specs/

View all technical specifications for iPhone 17e.

https://www.apple.com/iphone-17e/specs/

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

View all technical specifications for iPhone 16.

https://www.apple.com/iphone-16/specs/

See all the technical specifications for iMac with the M4 chip and 24-inch display.

https://www.apple.com/imac/specs/

View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/iphone-18-pro/specs/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

View all technical specifications for iPhone 17.

https://www.apple.com/iphone-17/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

The ultimate over-ear listening experience — in five vibrant colors and with up to 1.5x more Active Noise Cancellation than the previous generation.

https://www.apple.com/airpods-max/

View all technical specifications for iPad mini.

https://www.apple.com/ipad-mini/specs/

With the most extensive set of health, fitness, and safety features, there’s no wearable quite like Apple Watch Series 12.

https://www.apple.com/apple-watch-series-12/

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

https://www.apple.com/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/apple-watch-series-12/specs/