The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
2024-App-Store-Transparency-Report Apps Total number of apps on the App Store 1,961,596 App submissions reviewed1 7,771,599 App submissions rejected 1,931,4...
https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
2023 App Store Transparency Report 5-16-24 Apps Total number of apps on the App Store 1,870,119 App submissions reviewed1 6,892,500 App submissions rejected...
https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.
https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads
Get help solving issues related to account setup and access, ad details, and app promotion in different countries and regions for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0052-solve-setup-and-access-issues
Get details on the currencies and payment methods supported by ads on the App Store, how to change a credit card in your account, and how billing works.
https://ads.apple.com/app-store/help/get-started/0030-set-your-payment-method
Understand key terms related to your Apple Ads account and advertising on the App Store.
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Get step-by-step guidance on how to pause or remove a campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0057-pause-or-remove-campaigns
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.