Learn about the groups building amazing experiences into Apple products.

https://www.apple.com/careers/us/work-at-apple/teams/machine-learning-and-ai.html

Understand key terms related to your Apple Ads account and advertising on the App Store.

https://ads.apple.com/app-store/help-glossary

Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.

https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions

Learn how to review customized recommendations for Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations

Terminated developer account appeals 4737 Terminated developer account restorations16 126 Customers Terminated customer accounts 373,739,771 Value of fraudu...

https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf

developer account restorations15 225 Customers Terminated customer accounts 128,961,839 Value of fraudulent transactions prevented $2,023,389,488 Average we...

https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf

Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.

https://ads.apple.com/app-store/best-practices/maximize-conversions

are the numbers of average monthly active recipients in the EU of intermediary services within the scope of that Article, calculated as an average over the ...

https://www.apple.com/legal/more-resources/dsa/en/

Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.

https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets

Put the right Apple Ads reporting options to work to measure performance according to your goals.

https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance

View definitions for reporting metrics for ads on Apple News.

https://ads.apple.com/apple-news/advertisers/help/tracking-and-reporting/0107-reporting-metric-definitions

View definitions for Workbench reporting metrics for publishers with ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0029-workbench-reporting-metric-definitions

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.

https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns

Discover how Rotorua Boys’ High School in New Zealand is creating an inclusive learning environment for all students.

https://www.apple.com/education/k12/success-stories/rotorua/

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

View all technical specifications for Apple Watch SE 3.

https://www.apple.com/apple-watch-se-3/specs/

View all technical specifications for Apple Watch Series 11.

https://www.apple.com/apple-watch-series-11/specs/

View all technical specifications for Apple Watch Ultra 3.

https://www.apple.com/apple-watch-ultra-3/specs/

Make your brand part of the MLS viewer experience on Apple TV. Learn about the opportunities available through Apple Ads.

https://ads.apple.com/mls

Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.

https://ads.apple.com/app-store/help/ad-placements/0082-search-results

Find out how to view and download Apple Ads Basic results, and understand the performance metrics displayed in your dashboard.

https://ads.apple.com/app-store/help/apple-ads-basic/0044-view-basic-app-promotion-performance

Final Cut Pro is packed with powerful intelligence features, making pro-quality video creation and editing easy on your Mac and iPad.

https://www.apple.com/final-cut-pro/

Find out how this award-winning school uses Mac to create an even more dynamic and innovative learning environment with Apple.

https://www.apple.com/education/k12/success-stories/st-andrews/

Learn how iPad became an essential part of teaching and learning for this Japanese school district.

https://www.apple.com/education/k12/success-stories/niigata-city/

Promote your brand alongside world-class content on Apple News. Learn about the opportunities available through Apple Ads.

https://ads.apple.com/apple-news

See how a K-12 school outside Milan is using Apple Professional Learning to bring advanced methods of teaching to traditional ways of learning.

https://www.apple.com/education/k12/success-stories/istituto/

Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads

Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations