Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/icloud/find-my/

Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app. With its loudest speaker yet and 1.5x Precis...

https://www.apple.com/airtag/

Find Locations.

https://locate.apple.com/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/app-store/developing-for-the-app-store/

The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.

https://www.apple.com/app-store/

Enjoy seamless connectivity through the Home app. With Adaptive Temperature, Adaptive Lighting, Home Key, HomeKit Secure Video, and more.

https://www.apple.com/home-app/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/apps/

The Apple TV app features Apple TV, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.

https://www.apple.com/apple-tv-app/

Learn how the Apple Ads advertising platform is designed to protect users’ information and give them control over how it’s used for advertising.

https://ads.apple.com/app-store/privacy

Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.

https://www.apple.com/ios/research-app/

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.

https://www.apple.com/education/higher-education/app-development/

available. Below you’ll find information about our efforts to help keep the App Store a safe and trusted place for users to find apps they love. This report...

https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf

Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

https://www.apple.com/education/college-students/success-stories/reinicke/

View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.

https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic

Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.

https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts

Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.

https://www.apple.com/education/college-students/success-stories/yee/

Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.

https://www.apple.com/education/college-students/success-stories/chuenchompoo/

Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.

https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions

Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.

https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview

Learn how to use the AdServices attribution API to measure app ad performance on the App Store.

https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance

Learn how to access App Store Connect reporting for publishers with ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0031-app-store-connect-reporting

operate the App Store in all 175 countries and regions where it’s available. Below you’ll find information about our efforts to help keep the App Store a sa...

https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf

Starting this Friday, iPhone Duo users can discover amazing apps and games optimized for the first foldable iPhone.

https://www.apple.com/newsroom/2026/10/developers-bring-incredible-new-app-experiences-to-iphone-duo/

See how Jae, a computer science student, uses Apple Developer Tools to create iOS apps, like Find My Bike, that solve real-life problems.

https://www.apple.com/education/college-students/success-stories/yu/

Learn how publishers can link an Apple News channel to App Store Connect.

https://ads.apple.com/apple-news/publishers/help/get-started/0006-link-apple-news-channel

Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.

https://www.apple.com/apple-watch-for-your-kids/

Fast-track your skills with Certification. Our free online training helps you effectively promote your app and reach more people across the App Store.

https://ads.apple.com/app-store/certification

Apple Pencil is the standard for drawing, note-taking, and marking up documents. Intuitive, precise, and magical.

https://www.apple.com/apple-pencil/

watchOS 27 with all-new Siri powered by Apple Intelligence and new features for a more responsive and delightful experience.

https://www.apple.com/os/watchos/