A great deal to love. In fun, fresh combinations.

Health Features

Monitor your heart with heart health notifications. Track your sleep stages with the Sleep app. Stay centered with the Mindfulness app.

Enhanced Workout App

Elevate your training with new advanced metrics, custom workouts and multisport functionality.

Stay connected

With GPS + Cellular models, you can call and text even when you don’t have your iPhone nearby.¹¹ And Family Setup lets you pair watches for family members who don’t have an iPhone.¹²

Crash Detection

Detects if you’ve been in a severe car crash, automatically connects you to emergency services, and notifies your emergency contacts.

Filters

New styles. Ready for new adventures.

Shop the latest bandsShop the latest bands

A healthy leap ahead.

Shop

Adventure awaits.

Shop

Three Apple Watch Ultra models showcasing the different strap styles.

Which Apple Watch is right for you?

Compare all Apple Watch models

Apple Watch Series 8

From $399

45mm or 41mm case size

50m water resistantfootnote¹

Swimprooffootnote¹

—

Certified IP6X dust resistant

—

Always-On Retina display
Up to 1000 nits brightness

Blood Oxygen appfootnote⁴

ECG appfootnote⁵

High and low heart rate notifications

Irregular rhythm notificationfootnote⁶

Cardio fitness notifications

Temperature sensingfootnote⁷

Cycle Tracking with retrospective ovulation estimatesfootnote⁸

Emergency SOSfootnote⁹

International emergency callingfootnote¹⁰

Fall Detection

Crash Detectionfootnote⁹

High-g accelerometer

—

Cellular availablefootnote¹¹

Supports Family Setupfootnote¹²
Connect family members who don’t have an iPhone

Shop Apple Watch Series 8

Learn moreApple Watch Series 8

Apple Watch SE

From $249

44mm or 40mm case size

50m water resistantfootnote¹

Swimprooffootnote¹

—

Retina display
Up to 1000 nits brightness

—

High and low heart rate notifications

Irregular rhythm notificationfootnote⁶

Cardio fitness notifications

—

Cycle Trackingfootnote⁸

Emergency SOSfootnote⁹

International emergency callingfootnote¹⁰

Fall Detection

Crash Detectionfootnote⁹

High-g accelerometer

—

Cellular availablefootnote¹¹

Supports Family Setupfootnote¹²
Connect family members who don’t have an iPhone

Shop Apple Watch SE

Learn moreApple Watch SE

Apple Watch Ultra

From $799

49mm case size

100m water resistantfootnote²

Swimproof and recreational diving to 40mfootnote²

EN13319 certificationfootnote¹³

Depth gauge with water temperature sensor

Certified IP6X dust resistant

Tested to MIL-STD 810Hfootnote³

Customizable Action button

Always-On Retina display
Up to 2000 nits brightness

Blood Oxygen appfootnote⁴

ECG appfootnote⁵

High and low heart rate notifications

Irregular rhythm notificationfootnote⁶

Cardio fitness notifications

Temperature sensingfootnote⁷

Cycle Tracking with retrospective ovulation estimatesfootnote⁸

Emergency SOSfootnote⁹

International emergency callingfootnote¹⁰

Fall Detection

Crash Detectionfootnote⁹

High-g accelerometer

86-decibel Siren to attract attention

Cellular connectivityfootnote¹¹

Supports Family Setupfootnote¹²
Connect family members who don’t have an iPhone

Shop Apple Watch Ultra

Learn more Apple Watch Ultra

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option available only in the U.S. to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 (Opens in a new window) for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 13.99% to 24.99% based on creditworthiness. Rates as of October 1, 2022. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.

To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.

Available for qualifying applicants in the United States.

Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

* Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

Apple Watch Series 8 and Apple Watch SE have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000. Series 8 is also rated IP6X dust resistant.
Apple Watch Ultra has a water resistance rating of 100 meters under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/HT205000.
Tested against subsections for Altitude, High Temperature, Low Temperature, Temperature Shock, Immersion, Freeze/Thaw, Shock, Vibration.
Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.
Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
The temperature sensing feature is not a medical device and not intended for use in medical diagnosis, treatment, or for any other medical purpose.
The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
Emergency SOS requires a cellular connection or Wi-Fi Calling with an Internet connection from your Apple Watch or nearby iPhone.
The international emergency calling feature requires an Apple Watch Ultra (Cellular), Apple Watch Series 8 (GPS + Cellular), Apple Watch Series 7 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see apple.com/watchos/feature-availability.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
The internationally-recognized standard for dive computers and gauges.

Apple Watch Series 8 requires an iPhone 8 or later with iOS 16 or later.

Leather and stainless steel bands are not water resistant.

Case and band combinations can be made within collections (Apple Watch, Apple Watch Nike, and Apple Watch Hermès) only.

Bands are subject to availability.

Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. View complete list.

†† We approximate your location from your internet IP address by matching it to a geographic region or from the location entered during your previous visit to Apple.

Apple Watch SE

A great deal to love. In fun, fresh combinations.

Health Features

Enhanced Workout App

Stay connected

Crash Detection

Apple Watch Studio

New styles. Ready for new adventures.

A healthy leap ahead.

Adventure awaits.

Which Apple Watch is right for you?

Apple Watch Series 8

Apple Watch SE

Apple Watch Ultra