Apple 2030 is our plan to bring our net emissions to zero through recycled materials, renewable electricity and lower-carbon transportation.
View our product recycler guides to see how we maximise recovery of resources.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
Apple Intelligence is for the everyday and it’s deeply integrated into iPhone, iPad, Mac and Apple Vision Pro with groundbreaking privacy.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.
Get £35 – £275 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.
Since 2006, Apple has partnered with (RED) to help the Global Fund’s fight against AIDS and to provide millions of people with life-saving care.
Get £35 – £275 off a stylish new Apple Watch Hermès Series 11 when you trade in an Apple Watch. Buy now at apple.com.
Get £35 – £275 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.
Get £35 – £275 off a new Apple Watch Hermès Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3.
Get £35 – £275 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.
View all technical specifications for Apple Watch Series 11.
Apple Watch Series 11 with new hypertension notifications, sleep score, personalised audible fitness motivation and up to 24 hours of battery life.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
Apple TV 4K features our best audio & video quality. Dolby Vision, HDR10+ & Dolby Atmos. Works seamlessly with Apple devices, services & smart home.
Apple Watch SE 3 is packed with powerful health, fitness, connectivity and safety features. Available in two great finishes. All at a great price.
Apple customers can now discover and buy the 11-inch and 13-inch iPad Pro, the new 14-inch MacBook Pro, and Apple Vision Pro.
Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.
https://www.apple.com/uk/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-series-11/why-apple-watch/
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-ultra-3/why-apple-watch/
Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.
https://www.apple.com/uk/newsroom/2025/10/apple-vision-pro-upgraded-with-the-powerful-m5-chip/
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case, built-in GPS + Cellular, and new satellite communications.
iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED display. A18 chip. Long battery life. 48MP camera.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
We’re taking action to address systemic racism by expanding opportunities for communities of color. Because an equitable world is a better world.