See how educators around the world use iPad to keep students engaged and learning from anywhere.

https://www.apple.com/education/k12/success-stories/remote-learning/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/apps/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/app-store/developing-for-the-app-store/

The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.

https://www.apple.com/app-store/

The new Home app is secure and simple to set up, and it unlocks the full potential of your smart home.

https://www.apple.com/home-app/

The Apple TV app features Apple TV, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.

https://www.apple.com/apple-tv-app/

Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.

https://www.apple.com/ios/research-app/

Over 50 brands worldwide offer products - including smart home automations - that are compatible with HomeKit and your Apple devices.

https://www.apple.com/home-app/accessories/

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.

https://www.apple.com/education/higher-education/app-development/

2024-App-Store-Transparency-Report Apps Total number of apps on the App Store 1,961,596 App submissions reviewed1 7,771,599 App submissions rejected 1,931,4...

https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf

View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.

https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic

Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.

https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts

Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

https://www.apple.com/education/college-students/success-stories/reinicke/

Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.

https://www.apple.com/education/college-students/success-stories/yee/

Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.

https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions

Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.

https://www.apple.com/education/college-students/success-stories/chuenchompoo/

Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.

https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview

Learn how to use the AdServices attribution API to measure app ad performance on the App Store.

https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance

Learn how to access App Store Connect reporting for publishers with ads on Apple News.

https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0031-app-store-connect-reporting

2023 App Store Transparency Report 5-16-24 Apps Total number of apps on the App Store 1,870,119 App submissions reviewed1 6,892,500 App submissions rejected...

https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf

Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.

https://www.apple.com/newsroom/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/

New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.

https://www.apple.com/newsroom/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/

Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.

https://www.apple.com/sitemap/

Learn how publishers can link an Apple News channel to App Store Connect.

https://ads.apple.com/apple-news/publishers/help/get-started/0006-link-apple-news-channel

Name (covers all models and versions for a given product family) ECCN Apple Books 5D992.c Apple Configurator 5D992.c Apple Music EAR99 Apple Remote Desktop ...

https://www.apple.com/legal/more-resources/gtc.html

Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.

https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results

Find out how to view and download Apple Ads Basic results, and understand the performance metrics displayed in your dashboard.

https://ads.apple.com/app-store/help/apple-ads-basic/0044-view-basic-app-promotion-performance

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

https://www.apple.com/mac/

Understand how to reach users when they first come to the App Store to discover apps.

https://ads.apple.com/app-store/help/ad-placements/0083-today-tab