1. Is Apple offering Black Friday and Cyber Monday discounts for 2025?

Yes. Apple is offering a four-day Apple Store Shopping Event from Black Friday through Cyber Monday. Eligible purchasers can get an Apple Gift Card (Opens in a new window) up to $250 Footnote * with the purchase of an eligible product. This event applies to select iPhone (Opens in a new window) , iPad, Mac (Opens in a new window) , Apple Watch (Opens in a new window) , AirPods (Opens in a new window) , TV & Home (Opens in a new window) , Beats (Opens in a new window) , and accessories (Opens in a new window) . See a full list of eligible products here (Opens in a new window) .

2. When is the Apple Store Shopping Event?

The 2025 Apple Store Shopping Event runs from November 28, 2025, through December 1, 2025. It begins on Black Friday at 12:00 a.m. PST and continues through the end of Cyber Monday, 11:59 p.m. PST, in stores and online (Opens in a new window) .

3. Why shop directly with Apple on Black Friday and Cyber Monday?

Shopping directly with Apple gets you: An official Apple Gift Card (Opens in a new window) when you purchase an eligible product The latest models and opportunity to purchase AppleCare (Opens in a new window) Free delivery or in-store pickup Financing opportunities with Apple Card Monthly Installments (Opens in a new window) Expert setup and personalized support (Opens in a new window) from Apple Specialists

4. Which Apple products are included in the Apple Store Shopping Event?

iPhone (Opens in a new window) : iPhone 16 and iPhone 16e iPad (Opens in a new window) : iPad Air, iPad (A16), and iPad mini Mac (Opens in a new window) : MacBook Pro (M4 Pro or M4 Max chip), MacBook Air, iMac, and Mac mini Apple Watch (Opens in a new window) : Apple Watch Series 11 and Apple Watch SE 3 AirPods (Opens in a new window) : AirPods Max, AirPods Pro 3, and AirPods 4 TV & Home (Opens in a new window) : HomePod and Apple TV 4K Beats (Opens in a new window) : Beats Studio Pro, Powerbeats Pro 2, Beats Solo 4, Beats Studio Buds +, and Beats Pill Accessories (Opens in a new window) : Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad (A16), and Apple Pencil Pro

5. Can I shop the Apple Store Shopping Event online and in stores?

Yes. The Apple Store Shopping Event runs online (Opens in a new window) and at Apple Store locations (Opens in a new window) . You can choose free shipping, receive same-day delivery in select areas for an additional fee, or reserve for in-store pickup.

6. Are Apple Gift Cards discounted during the Apple Store Shopping Event?

Apple does not discount Apple Gift Cards. However, you can get an Apple Gift Card up to $250 Footnote * when you purchase an eligible product during the Apple Store Shopping Event.

7. How does the Apple Store Shopping Event work?

During the Apple Store Shopping Event, buying an eligible product gets you an Apple Gift Card (Opens in a new window) (amount varies by product). For accounting purposes, the value of the Apple Gift Card is applied as a discount off the eligible product, but customers are charged for both the eligible product and the Apple Gift Card. You can use this gift card toward future Apple purchases like devices, accessories, subscriptions, and more. This promotion is available online and at Apple Store locations.

8. Can I use an Apple Gift Card on Apple Store Shopping Event purchases?

Yes. You can pay with an Apple Gift Card (Opens in a new window) during the Apple Store Shopping Event for eligible purchases, whether you shop online or in a store. However, the Apple Gift Card received as part of the Apple Store Shopping Event can only be applied toward future Apple purchases, not the Apple Store Shopping Event purchase.

9. What is Apple’s return policy for Apple Store Shopping Event purchases?

Apple will extend its holiday return policy (Opens in a new window) for eligible purchases made during the Apple Store Shopping Event. In 2025, eligible products bought between November 12 and December 25 can be returned through January 8, 2026. iPhone purchases that are carrier financed with T-Mobile or Verizon are not eligible for extended returns and are subject to the standard return policy (Opens in a new window) .

10. Can I finance purchases during the Apple Store Shopping Event?

Yes. Apple offers Apple Card Monthly Installments (Opens in a new window) and other financing options during the event. Financing lets you spread payments over time, and eligible purchases (excluding iPhone) still qualify for the Apple Store Shopping Event.

The Apple Store Shopping Event

Free two-day delivery

Find a store (Opens in a new window)

Shop ’til the gift cards drop.

Now through December 1, get an Apple Gift Card up to $250 Footnote * when you buy an eligible product.Only at Apple.

iPhone

Get an Apple Gift Card up to $75 Footnote * when you buy iPhone 16 or iPhone 16e.

Get a $75 gift card Footnote *

iPhone 16

From $729

Get a $50 gift card Footnote *

iPhone 16e

From $599

Shop iPhone

iPhone carriers: AT&T, Verizon, T-Mobile, Boost Mobile

Save on the latest iPhone models with carrier deals.

Explore all carrier deals at Apple

iPad

Get an Apple Gift Card up to $100 Footnote * when you buy iPad Air, iPad (A16), or iPad mini.

Get a $100 gift card Footnote *

iPad Air

From $599 or $49.91 per month for 12 mo. Footnote ¹

iPad, back exterior, blue color, single-lens camera, front exterior, thin black bezel, all-screen display

Get a $50 gift card Footnote *

iPad (A16)

From $349 or $29.08 per month for 12 mo. Footnote ¹

iPad mini, back exterior, blue color, single-lens camera, front exterior, thin black bezel, all-screen display

Get a $50 gift card Footnote *

iPad mini

From $499 or $41.58 per month for 12 mo. Footnote ¹

Shop iPad

Mac

Get an Apple Gift Card up to $250 Footnote * when you buy MacBook Pro (M4 Pro or M4 Max chip), MacBook Air, iMac, or Mac mini.

MacBook Pro, silver color, black keyboard, multicolored stars and dots in background

MacBook Pro, front exterior, open lid, space black color, full-screen design

Get a $250 gift card Footnote *

MacBook Pro
M4 Pro chip

From $1999 or $166.58 per month for 12 mo. Footnote ¹

Get a $250 gift card Footnote *

MacBook Pro
M4 Max chip

From $3199 or $266.58 per month for 12 mo. Footnote ¹

MacBook Air, front exterior, open lid, midnight color, full-screen design

Get a $200 gift card Footnote *

MacBook Air 15”

From $1199 or $99.91 per month for 12 mo. Footnote ¹

MacBook Air, front exterior, open lid, starlight color, full-screen design

Get a $175 gift card Footnote *

MacBook Air 13”

From $999 or$83.25 per month for 12 mo. Footnote ¹

Blue iMac, front exterior, white display border, light blue display exterior and aluminum stand

Get a $150 gift card Footnote *

iMac

From $1299 or$108.25 per month for 12 mo. Footnote ¹

Get a $100 gift card Footnote *

Mac mini

From $599 or$49.91 per month for 12 mo. Footnote ¹

Shop Mac

Get credit with Apple Trade In.Footnote²

Trade in the device you have, save on the one you want.

Find your trade-in value

Buy with Apple Card.

Get 3% Daily Cash back at Apple.

Learn moreabout Apple Card

Apple Watch

Get a $50 Apple Gift Card Footnote * when you buy Apple Watch Series 11 or Apple Watch SE 3.

Get a $50 gift card Footnote *

Apple Watch Series 11

From $399 or$33.25 per month for 12 mo. Footnote ¹

Apple Watch SE 3, right side exterior, light blush color Sport Band, starlight color aluminum case, digital watch face, Digital Crown, microphone, side button

Get a $50 gift card Footnote *

Apple Watch SE 3

From $249 or$20.75 per month for 12 mo. Footnote ¹

Shop Apple Watch

AirPods

Get an Apple Gift Card up to $75 Footnote * when you buy AirPods Max, AirPods Pro 3, or AirPods 4.

AirPods Max, blue color, over-ear headphones, headband, aluminium ear cups

Get a $75 gift card Footnote *

AirPods Max

$549 or$91.50 per month for 6 mo. Footnote ¹

Get a $50 gift card Footnote *

AirPods Pro 3

$249 or$41.50 per month for 6 mo. Footnote ¹

Get a $25 gift card Footnote *

AirPods 4

From $129 or$21.50 per month for 6 mo. Footnote ¹

Shop AirPods

HomePod, white color, multicolored stars and dots in background

TV & Home

Get an Apple Gift Card up to $50 Footnote * when you buy HomePod or Apple TV 4K.

HomePod, front exterior, midnight color, glowing top display

Get a $50 gift card Footnote *

HomePod

$299

Get a $25 gift card Footnote *

Apple TV 4K

From $129 or $21.50 per month for 6 mo. Footnote ¹

Shop TV & Home

Beats

Get an Apple Gift Card up to $50 Footnote * when you buy Beats Studio Pro, Powerbeats Pro 2, Beats Solo 4, Beats Studio Buds +, or Beats Pill.

Get a $50 gift card Footnote *

Beats Studio Pro

$349.99

Powerbeats Pro 2 wireless earbuds, quick sand color, secure-fit earhooks, on-ear buttons and tactile volume rockers

Get a $50 gift card Footnote *

Powerbeats Pro 2

$249.99

Get a $50 gift card Footnote *

Beats Solo 4

$199.99

Get a $50 gift card Footnote *

Beats Studio Buds +

$169.99

Get a $25 gift card Footnote *

Beats Pill

$149.99

Shop Beats

iPad Air, starlight color, attached to Magic Keyboard, white color, multicolored stars and dots in background

Accessories

Get a $25 Apple Gift Card Footnote * when you buy Magic Keyboard for iPad Air,Magic Keyboard Folio for iPad (A16),or Apple Pencil Pro.

iPad Air 11-inch, starlight color, top exterior, thin black bezel, attached to Magic Keyboard, white color

Get a $25 gift card Footnote *

Magic Keyboard for iPad Air

From $269 or$22.41 per month for 12 mo. Footnote ¹

iPad, silver color, top exterior, attached to Magic Keyboard Folio, white color, white keys with gray text, inverted T arrow keys, function key row, built-in trackpad

Get a $25 gift card Footnote *

Magic Keyboard Folio for iPad (A16)

$249 or$20.75 per month for 12 mo. Footnote ¹

Get a $25 gift card Footnote *

Apple Pencil Pro

$129 or$10.75 per month for 12 mo. Footnote ¹

Shop Accessories

* Offer valid on qualifying purchases of Eligible Products (excludes carrier-connected iPhone purchases) from November 28, 2025, to December 1, 2025, at a Qualifying Location. Gift card values may vary by Eligible Product. Offer subject to availability. While supplies last. Qualifying purchases can receive a discount equal to the value of the Apple Gift Card (depending on their purchase) off the price of the Eligible Product, but will be charged for all items in their cart, including the Apple Gift Card. Additional restrictions apply. View full terms and conditions of offer here (Opens in a new window) .

Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. Financing terms vary by product. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI.
Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.