An all-new design, Apple Intelligence in more places, Polls and Backgrounds in Messages, and features that make every day effortless.
Explore an all-new Liquid Glass design and exciting features in iOS 26, iPadOS 26, macOS Tahoe, watchOS 26, and visionOS 26.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Learn how publishers can preview and test ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0021-preview-and-test-ads
GarageBand for iOS has everything you need to play, record, and share incredible music on your iPad or iPhone — now including Sound Library.
With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
watchOS 26 brings a new design, Workout Buddy, and a wrist flick to dismiss notifications on Apple Watch so you can breeze through your day.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.
visionOS 26 includes groundbreaking spatial experiences, widgets that stay put, and Safari in 3D, so you can experience work and play in new ways.
Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
Find out which automobile manufacturers currently offer or are planning to introduce models that support CarPlay.
watchOS has so many features that make Apple Watch the ultimate device for a healthy life. See which ones are available in your region or language.
iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.
With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro, and Pixelmator Pro, plus premium productivity content.
Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.
https://www.apple.com/newsroom/2026/03/apple-introduces-iphone-17e/
View all technical specifications for iPhone 17e.
View all technical specifications for iPhone Air.
View all technical specifications for iPhone 17.
Learn about the placement and dimensions of the ad identifier which is used to identify paid placements for readers on Apple News.
https://ads.apple.com/apple-news/publishers/help/ad-specs/0042-ad-identifier
Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever.
https://www.apple.com/newsroom/2026/03/apple-introduces-the-new-ipad-air-powered-by-m4/
View all technical specifications for iPhone 16 and iPhone 16 Plus.
Apple Pencil is the standard for drawing, note-taking, and marking up documents. Intuitive, precise, and magical.
Learn about targeting dimensions that are supported for ads served on Apple News through Google Ad Manager.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0036-targeting-dimensions
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Final Cut Pro is packed with powerful intelligence features, making pro-quality video creation and editing easy on your Mac and iPad.
Learn about the targeting options available for publishers using Workbench, including demographics, geography, and contextual placement.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0022-set-up-targeting
Learn about the placement and dimensions of the ad identifier which is used to identify paid placements for readers on Apple News.
https://ads.apple.com/apple-news/advertisers/help/ad-specs/0109-ad-identifier
Learn about campaign components, including ad destinations, destination values, formats, and other campaign components for ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0016-campaign-components
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
Shop Apple Pencil. It makes drawing, note-taking, and marking up documents on iPad better than ever. Buy now and get fast, free shipping.