Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone 16e, and many more.

https://www.apple.com/iphone/compare/

iPhone 16 and iPhone 16 Plus. Built for Apple Intelligence. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip.

https://www.apple.com/iphone-16/

iPhone 16 Pro and iPhone 16 Pro Max. Built for Apple Intelligence. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip.

https://www.apple.com/iphone-16-pro/

Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnea notifications. Our fastest-charging watch.

https://www.apple.com/apple-watch-series-10/

View all technical specifications for iPhone 15 and iPhone 15 Plus.

https://www.apple.com/iphone-15/specs/

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/iphone-16/specs/

Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.

https://www.apple.com/apple-vision-pro/

Enjoy easy 24/7 support, fast repairs for accidental damage, and peace of mind with theft and loss coverage — for one or all your products.

https://www.apple.com/applecare/

View all technical specifications for Apple Watch Series 10.

https://www.apple.com/apple-watch-series-10/specs/

Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, color accuracy, and HDR that transforms the way you work.

https://www.apple.com/pro-display-xdr/

Get $40 - $375 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch

Get $40 – $375 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes-ultra

View all technical specifications for iPhone 16 Pro and iPhone 16 Pro Max.

https://www.apple.com/iphone-16-pro/specs/

Get $40 - $375 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-se

Get $40 - $375 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-ultra

Get $40 - $375 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes

iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED Display. A18 chip. Long Battery life. 48MP Camera.

https://www.apple.com/iphone-16e/

Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.

https://www.apple.com/home-app/accessories/

View all technical specifications for iPad Air.

https://www.apple.com/ipad-air/specs/

View all technical specifications for iPhone 16e.

https://www.apple.com/iphone-16e/specs/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.

https://www.apple.com/watch/compare/

View all technical specifications for iPad mini.

https://www.apple.com/ipad-mini/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes, and more safe and available from anywhere.

https://www.apple.com/icloud/

See all technical specifications for the 13- and 15-inch MacBook Air with M4 chip.

https://www.apple.com/macbook-air/specs/

iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.

https://www.apple.com/os/ios/

Explore the world of iPad. Featuring iPad Pro, iPad Air, iPad mini, and iPad.

https://www.apple.com/ipad/

Leagues Cup 2025 begins on July 29, and MLS Season Pass on Apple TV is where fans in over 100 countries and regions can watch every match.

https://www.apple.com/newsroom/2025/07/leagues-cup-returns-to-mls-season-pass-on-apple-tv-on-july-29/