Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/iphone-16/specs/

Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.

https://www.apple.com/apple-vision-pro/

Get $30 – $295 off a new Apple Watch Hermès Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes-ultra

Enjoy easy 24/7 support, fast repairs for accidental damage, and peace of mind with theft and loss coverage — for one or all your products.

https://www.apple.com/applecare/

Get $30 – $295 off a stylish new Apple Watch Hermès Series 11 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes

Get $30 – $295 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-ultra

Get $30 – $295 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch

Get $30 – $295 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-se

Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3.

https://www.apple.com/watch/compare/

View all technical specifications for Apple Watch Series 11.

https://www.apple.com/apple-watch-series-11/specs/

View all technical specifications for iPad Air.

https://www.apple.com/ipad-air/specs/

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

View all technical specifications for iPhone 17.

https://www.apple.com/iphone-17/specs/

View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/iphone-17-pro/specs/

View all technical specifications for Apple Watch Ultra 3.

https://www.apple.com/apple-watch-ultra-3/specs/

View all technical specifications for iPad mini.

https://www.apple.com/ipad-mini/specs/

View all technical specifications for iPhone 17e.

https://www.apple.com/iphone-17e/specs/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/iphone/compare/

iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.

https://www.apple.com/iphone-17-pro/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/iphone-17/

See all the technical specifications for the 14- and 16-inch MacBook Pro with the M5, M5 Pro, and M5 Max chips.

https://www.apple.com/macbook-pro/specs/

iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes, and more safe and available from anywhere.

https://www.apple.com/icloud/

iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.

https://www.apple.com/os/ios/

See all technical specifications for the 13- and 15-inch MacBook Air with M5 chip.

https://www.apple.com/macbook-air/specs/

See all the technical specifications for iMac with the M4 chip and 24-inch display.

https://www.apple.com/imac/specs/

See all the technical specifications for the 13-inch MacBook Neo with A18 Pro chip.

https://www.apple.com/macbook-neo/specs/

iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.

https://www.apple.com/ipad-pro/