Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.
Learn how to use Apple Pay with video tutorials.
Watch Apple Card videos and learn how to activate your titanium card, see your Daily Cash, make a payment, get support 24/7, and more.
Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.
Bring the transformational power of Apple technology to your institution. We’ll help you find the right products and services to reach your goals.
https://www.apple.com/education/higher-education/how-to-buy/
Understand the steps needed to set up a new Apple Ads account, and how to complete the important Business Details page within it.
https://ads.apple.com/app-store/help/get-started/0004-set-up-an-account
Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences
Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.
https://ads.apple.com/app-store/help/get-started/0010-structure-your-account
Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.
https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Learn how publishers can manage account details and access their account through Account Settings on Workbench.
https://ads.apple.com/apple-news/publishers/help/workbench-setup/0011-manage-account-settings
Learn how publishers can create an ad campaign on Apple News using Workbench.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0018-create-campaign
We aim to provide great customer service. For product inquiries, technical support, and legal questions, here are all the ways you can contact Apple.
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports
Learn how publishers can create a line for ad campaigns on Apple News using Workbench.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0019-create-line
Learn how publishers can create ads for campaigns on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0020-create-ad
As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.
https://www.apple.com/shop/iphone/iphone-upgrade-program/upgrade
See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.
https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups
Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.
Learn about order creation and trafficking in Google Ad Manager for publishers with ads on Apple News.
https://ads.apple.com/apple-news/publishers/help/workbench-and-gam/0035-creating-an-order-in-gam
Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop.
https://www.apple.com/newsroom/2026/03/apple-introduces-the-new-macbook-air-with-m5/
Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever.
https://www.apple.com/newsroom/2026/03/apple-introduces-the-new-ipad-air-powered-by-m4/
Apple announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max.
https://www.apple.com/newsroom/2026/03/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max/
Apple TV announced it has landed Keshet 12’s new drama series “Unconditional” from co-creators Adam Bizanski and Dana Idisis.
Today, Apple TV announced the new three-part docuseries, “Twisted Yoga,” from Simon Chinn, Jonathan Chinn, Suzanne Lavery and Bernadette Higgins.
Today, Apple TV unveiled a first look at “Star City,” the new, highly anticipated drama which expands the world of “For All Mankind.”.
Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.
https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts