See how you can view performance data for ads on the App Store according to your goals.

https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights

Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

Learn how the connected ecosystem of iPhone, iPad, and Mac is changing how government agencies work — from healthcare to transportation to utilities.

https://www.apple.com/government/success-stories/

Find out how you can return an item, how long the refund process takes, what to do if your invoice is not with your order, and much more.

https://www.apple.com/shop/help/returns_refund

Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.

https://www.apple.com/shop/help/iphone

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/app-store/developing-for-the-app-store/

Find out about the latest Apple Ads feature updates, announcements, best practices, events, and industry news around ads on the App Store.

https://ads.apple.com/app-store/news

Find out how to use match types with the keywords and negative keywords for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types

iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.

https://www.apple.com/ipad-pro/

Get details on the currencies and payment methods supported by ads on the App Store, how to change a credit card in your account, and how billing works.

https://ads.apple.com/app-store/help/get-started/0030-set-your-payment-method

Logic Pro features an incredibly deep Sound Library, virtual instruments, amazing effects, and a massive collection of plug-ins and sounds.

https://www.apple.com/logic-pro/plugins-and-sounds/

Today, Apple shared the most popular podcasts of 2025, with year-end charts localized for listeners in nearly 100 countries and regions.

https://www.apple.com/newsroom/2025/11/apple-podcasts-unveils-the-most-popular-shows-and-trends-of-2025/

of the largest taxpayers in the world we comply with the law wherever we operate and pay taxes on everything we earn around the world. Over the past decade ...

https://www.apple.com/legal/more-resources/docs/uk-tax-policy.pdf

Society & Culture Podcast · Updated Weekly · Ezra Klein invites you into a conversation on something that matters. How do we address climate change if the p...

https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447

MainStage is the live-performance companion app for Logic Pro that lets you sound as great on stage as you do in the studio.

https://www.apple.com/mainstage/

Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.

https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns

Learn about the community, culture, and opportunities at our Shanghai location.

https://www.apple.com/careers/us/work-at-apple/locations/shanghai.html

View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.

https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic

Investing Podcast · Updated Weekly · Jamila Souffrant is a Certified Financial Education Instructor (CFEI), host of the Journey To Launch podcast and author...

https://podcasts.apple.com/us/podcast/journey-to-launch/id1257126028

Understand key terms related to your Apple Ads account and advertising on the App Store.

https://ads.apple.com/app-store/help-glossary

Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.

https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Apple Cash is a simple, secure way to send and receive money right in Messages, in Wallet, or with Tap to Cash — and to spend money with Apple Pay.

https://www.apple.com/apple-cash/

See how these companies use our powerful tools with third-party applications for a seamless post-production experience.

https://www.apple.com/final-cut-pro/workflows/

Learn about the groups behind our strategy, messaging, and product vision.

https://www.apple.com/careers/us/work-at-apple/teams/marketing.html

Alternative Health Podcast · Updated Semiweekly · “Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading he...

https://podcasts.apple.com/us/podcast/feel-better-live-more-with-dr-rangan-chatterjee/id1333552422

Apple Card is a credit card designed to support your financial health through smarter tools and greater transparency.

https://www.apple.com/apple-card/financial-health/

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/ios/carplay/

Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.

https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns

Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.

https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports