Bünyamin Aydın brought together Turkish heritage, rock influences, and futurism for a landmark fashion show in Cappadocia shot on iPhone 18 Pro Max.

https://www.apple.com/newsroom/2026/10/bunyamin-aydins-new-collection-from-earth-to-sky-soars-with-ipad-pro/

Starting this Friday, iPhone Duo users can discover amazing apps and games optimized for the first foldable iPhone.

https://www.apple.com/newsroom/2026/10/developers-bring-incredible-new-app-experiences-to-iphone-duo/

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/ios/carplay/

Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.

https://www.apple.com/maps/

Apple TV’s hit thriller “Imperfect Women” to return for a gripping second season led by Emmy Award winner Kerry Washington.

https://www.apple.com/tv-pr/news/2026/10/apple-tvs-hit-thriller-imperfect-women-to-return-for-a-gripping-second-season-led-by-emmy-award-winner-kerry-washington-and-new-original-story-from-co-showrunners-annie-weisman-and-justin-hillian/

Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.

https://www.apple.com/apple-arcade/how-to/

Watch Apple Card videos and learn how to activate your titanium card, see your Daily Cash, make a payment, get support 24/7, and more.

https://www.apple.com/apple-card/how-to/

Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it.

https://www.apple.com/newsroom/2026/10/meet-apple-homeview-a-new-way-to-enjoy-entertainment-and-manage-the-home/

Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.

https://www.apple.com/newsroom/2026/10/open-up-to-new-possibilities-with-iphone-duo/

Learn how publishers can add users to Workbench.

https://ads.apple.com/apple-news/publishers/help/workbench-setup/0010-add-users-to-workbench

Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.

https://ads.apple.com/maps/apple-ads/help/get-started/0006-invite-users-to-your-account

Learn how to move your campaign management from Apple Business to Apple Ads.

https://ads.apple.com/maps/apple-business/help/campaigns/0006-move-to-apple-ads

Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.

https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions

Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.

https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account

Apple’s app development curriculum makes it easy for anyone to teach and learn code. Discover free resources and lessons for developing apps in Swift.

https://www.apple.com/education/k12/learn-to-code/

Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.

https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance

Formula 1® returns to the U.S. this weekend with the United States Grand Prix™, streaming in the U.S. exclusively on Apple TV.

https://www.apple.com/newsroom/2026/10/formula-1-united-states-grand-prix-streams-live-on-apple-tv-this-weekend/

Learn more about how Apple Advertising Services Countries and Regions Specific Terms apply to your use of Apple Advertising Services.

https://ads.apple.com/countries-regions-terms

Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on Maps.

https://ads.apple.com/maps/apple-ads/help/keywords/0029-use-negative-keywords

Today, Apple TV unveiled the trailer for season two of the beloved sports comedy “Stick.”.

https://www.apple.com/tv-pr/news/2026/10/apple-tv-debuts-un-fore-gettable-trailer-for-the-second-season-of-the-beloved-sports-comedy-stick-starring-and-executive-produced-by-owen-wilson/

Learn how you can experience well-being, confidence, and satisfaction.

https://www.apple.com/careers/us/life-at-apple/benefits.html

Documentary Podcast · Updated Biweekly · Ear Hustle is prison slang for eavesdropping, and that’s what listening to the show feels like: a raw, often funny,...

https://podcasts.apple.com/us/podcast/ear-hustle/id1240841298

GarageBand for Mac has everything you need to learn, play, record, mix, and share incredible music, even if you’ve never played a note.

https://www.apple.com/mac/garageband/

Choosing a cellular data plan on iPad gives you the flexibility to stay connected whenever you’re away from Wi‑Fi.

https://www.apple.com/ipad/cellular/

iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.

https://www.apple.com/ipad-mini/

iCloud+ provides additional storage and enhanced privacy protections to keep everything that matters safe and available from anywhere.

https://www.apple.com/icloud/

Apple News provides expert, curated coverage of current events. Apple News+ unlocks full issues of new and past magazines you can read online or off.

https://www.apple.com/apple-news/publications/

Next-generation Apple Intelligence and Siri AI bring helpful features to iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.

https://www.apple.com/apple-intelligence/

History Podcast · Series · Some call it Hurricane Katrina. Some call it the Federal Flood. Others call it the day the levees broke. On August 29, 2005, the ...

https://podcasts.apple.com/us/podcast/floodlines/id1501433969

Hear millions of songs in incredible Spatial Audio with Dolby Atmos — both online and off. And never any ads.

https://www.apple.com/apple-music/