Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Society & Culture Podcast · Updated Biweekly · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we belie...
https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861
Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year.
Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.
https://www.apple.com/newsroom/2025/10/apple-introduces-the-powerful-new-ipad-pro-with-the-m5-chip/
Apple TV revealed a first look and premiere date for the highly anticipated second season of “Hijack,” starring and executive produced by Idris Elba.
History Podcast · Weekly Series · It Was Said, the 2021 Webby Award winner for Best Podcast Series, takes a look back on some of the most powerful and timel...
https://podcasts.apple.com/us/podcast/it-was-said/id1527280716
See how Secondary Education and Arts student Hannah uses Apple technology to be her most creative self — as an artist and future teacher.
https://www.apple.com/education/college-students/success-stories/pengilly/
See how Chulalongkorn University student Manichaya Sukonpatip uses iPad Pro and Apple Pencil to succeed in medical school and inspire other students.
https://www.apple.com/education/college-students/success-stories/sukonpatip/
Documentary Podcast · Series · After a sexual assault case in the District of Columbia, one woman’s public warning ricochets all the way to Birmingham, Ala...
https://podcasts.apple.com/us/podcast/canary-the-washington-post-investigates/id1532219705
True Crime Podcast · Series · For nearly half a century, Bill Cosby brought warmth and laughter into hearts across the country, cementing his image as “Amer...
https://podcasts.apple.com/us/podcast/chasing-cosby/id1493558501
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.
https://www.apple.com/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/
Business Podcast · Updated Weekly · This is a show about life and how money messes with it. Each week, Marketplace’s Reema Khrais digs in with stories about...
https://podcasts.apple.com/us/podcast/this-is-uncomfortable/id1466681015
Apple TV revealed a first look and premiere date for season two of “The Last Thing He Told Me,” starring and executive produced by Jennifer Garner.
Today, Apple TV unveiled the chilling new trailer for upcoming French-language thriller “The Hunt” (“Traqués”).
Apple and NBCUniversal today announced the launch of the Apple TV and Peacock Bundle, available beginning October 20.
Today, Apple TV announced the all-new holiday special “The First Snow of Fraggle Rock,” to premiere globally on Friday, December 5.
Today, Apple Original Films unveiled the trailer and key art for its celebrated and award-winning documentary “Come See Me in the Good Light.”.
Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.
https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-inch-macbook-pro-powered-by-the-m5-chip/
Apple TV celebrated the premiere of “Pluribus,” the highly anticipated science fiction drama from Vince Gilligan and starring Rhea Seehorn.
Apple Original Films announced that “F1 The Movie” will make its global streaming debut on Apple TV Friday, December 12.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/