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    Use Maximize Conversions - Help - Apple Ads

    Learn more about the Maximize Conversions bidding strategy.

    https://ads.apple.com/app-store/help/campaigns/0095-maximize-conversions

    Use Negative Keywords - Help - Apple Ads

    Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.

    https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords

    Use the Charts Dashboard - Help - Apple Ads

    Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.

    https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard

    Apple Pay - How-To Videos - Apple

    Learn how to use Apple Pay with video tutorials.

    https://www.apple.com/apple-pay/how-to/

    Questions & Answers - Shopping Help - Apple

    The Apple Site Q&A, answered by actual visitors. A great way to get specific product information from our community of visitors.

    https://www.apple.com/shop/help/questions_and_answers

    Make Edits in Bulk - Help - Apple Ads

    Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.

    https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk

    Apple Gift Card for Business - Apple

    The Apple Gift Card for business. The gift card for everything Apple: products, accessories, service and more. Give, get, receive, or redeem.

    https://www.apple.com/shop/gift-cards/business

    Switch Solutions - Help - Apple Ads

    Learn how to switch from creating app promotions in Apple Ads Basic to building campaigns in Advanced.

    https://ads.apple.com/app-store/help/apple-ads-basic/0069-switch-apple-ads-solutions

    Campaign Management API - Help - Apple Ads

    Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.

    https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api

    HomePod (2nd generation) - Apple

    High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.

    https://www.apple.com/homepod-2nd-generation/

    Understand Match Types - Help - Apple Ads

    Find out how to use match types with the keywords and negative keywords for ads on the App Store.

    https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types

    Education - K12 - Success Stories - Apple

    K-12 schools around the world are using Apple technology to do incredible things in the classroom and in their communities.

    https://www.apple.com/education/k12/success-stories/

    HomePod mini - Apple

    HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.

    https://www.apple.com/homepod-mini/

    Manage Recommendations - Help - Apple Ads

    Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.

    https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations

    Batteries - Service and Recycling - Apple

    Learn about battery service and recycling for Apple devices. All rechargeable batteries need to be serviced eventually.

    https://www.apple.com/batteries/service-and-recycling/

    AdAttributionKit - Help - Apple Ads

    Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.

    https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance

    Understand and Create Ad Groups - Help - Apple Ads

    See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.

    https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups

    Create Custom Reports - Help - Apple Ads

    Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.

    https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports

    Measuring ad performance on the App Store - Help - Apple Ads

    Learn how to use the AdServices attribution API to measure app ad performance on the App Store.

    https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance

    Education - Higher Education - Dr. Sharon Walsh - Apple

    Learn how Dr. Sharon Walsh at the University of Kentucky is using Apple technology to advance the treatment of opioid use disorder and global health.

    https://www.apple.com/education/higher-education/success-stories/sharon-walsh/

    macOS - Continuity - Apple

    Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.

    https://www.apple.com/macos/continuity/

    AirTag - Apple

    Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app. With its loudest speaker yet and 1.5x Precis...

    https://www.apple.com/airtag/

    Manage Budgets - Help - Apple Ads

    Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.

    https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets

    Mac Pro - Apple

    Mac Pro with M2 Ultra combines our most capable Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.

    https://www.apple.com/mac-pro/

    Government - Energy Queensland - Apple

    Learn how Energy Queensland is using Apple devices to bring electricity, efficiency, and innovation to Queensland.

    https://www.apple.com/government/success-stories/energy-queensland/

    Apple Pay - Apple

    Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.

    https://www.apple.com/apple-pay/

    Add and Manage Keywords - Help - Apple Ads

    Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.

    https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords

    Education - K-12 - Windsor Academy Trust - Apple

    Windsor Academy Trust is using Apple technology and programs to help transform schools and boost academic performance.

    https://www.apple.com/education/k12/success-stories/windsor/

    Education - College Students - App Development - Apple

    Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

    https://www.apple.com/education/college-students/success-stories/reinicke/

    Education - University of Nebraska-Lincoln - Apple

    See how Nebraska Athletics uses Apple technology to give its entire department a competitive edge.

    https://www.apple.com/education/higher-education/success-stories/university-nebraska/

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