Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
Apple today announced changes impacting iOS apps in Japan to comply with the Mobile Software Competition Act (MSCA).
https://www.apple.com/newsroom/2025/12/apple-announces-changes-to-ios-in-japan/
Apple News provides expert, curated coverage of current events. Apple News+ unlocks full issues of new and past magazines you can read online or off.
Apple News makes it easy to stay up to date with the news and information that matter most, with a seamless reading experience across your devices.
Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED Display. A18 chip. Long Battery life. 48MP Camera.
See how software engineering student Michelle's involvement with Swift Coding Club inspired her to create iOS apps and help others.
https://www.apple.com/education/college-students/success-stories/ayala/
Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.
https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Find out about the latest Apple Ads feature updates, announcements, best practices, events, and industry news around ads on the App Store.
Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.
https://ads.apple.com/app-store/help/get-started/0010-structure-your-account
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
See how Jae, a computer science student, uses Apple Developer Tools to create iOS apps, like Find My Bike, that solve real-life problems.
https://www.apple.com/education/college-students/success-stories/yu/
iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.
With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro, and Pixelmator Pro, plus premium productivity content.
See how students and future leaders at the Shanghai Business school use Swift and Xcode on Mac to build iOS apps that solve real-world problems.
https://www.apple.com/education/higher-education/success-stories/shanghai-business-school/
iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.
Fast-track your skills with Certification. Our free online training helps you effectively promote your app and reach more people across the App Store.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Apple Creator Studio is a collection of powerful creative apps for making music, video editing, creative imaging, and visual productivity.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Pixelmator Pro is a powerful, easy-to-use image editor that brings professional tools and powerful AI features to everyone across Mac and iPad.
Reach customers where only Apple can take you. Learn how Apple Ads helps you grow business with ads on the App Store, Apple News, and MLS.
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+, and more.