Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.

https://ads.apple.com/app-store/privacy

Understand how to reach users with a Search tab ad before they search the App Store for apps to download.

https://ads.apple.com/app-store/help/ad-placements/0071-search-tab

Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.

https://ads.apple.com/app-store/help/ad-placements/0082-search-results

Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.

https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match

Find out how to use match types with the keywords and negative keywords for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types

Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on the App Store.

https://ads.apple.com/app-store/help/ad-groups/0058-duplicate-ad-groups

Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.

https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords

Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.

https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids

Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords

Learn about the variety of teams and roles at Apple around the world.

https://www.apple.com/careers/us/work-at-apple/teams.html

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.

https://ads.apple.com/app-store/best-practices/bidding

Explore stories about how personal and professional values align at Apple.

https://www.apple.com/careers/us/life-at-apple/shared-values/william-z.html

Explore stories about how personal and professional values align at Apple.

https://www.apple.com/careers/us/life-at-apple/shared-values/jessica-g.html

Pages for Mac lets you easily import a Word document into Pages from your Mac or a PC. And now anyone can collaborate on a document in real time.

https://www.apple.com/pages/compatibility/

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/ios/carplay/

Explore stories about how personal and professional values align at Apple.

https://www.apple.com/careers/us/life-at-apple/shared-values/manuela-r.html

Explore stories about how personal and professional values align at Apple.

https://www.apple.com/careers/us/life-at-apple/shared-values/moony-k.html

Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.

https://www.apple.com/maps/

Explore stories about how personal and professional values align at Apple.

https://www.apple.com/careers/us/life-at-apple/shared-values/jp-r.html

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Expanded Protections for Children.

https://www.apple.com/child-safety/

Learn about the community, culture, and opportunities at our locations worldwide.

https://www.apple.com/careers/us/work-at-apple/locations.html

Understand key terms related to your Apple Ads account and advertising on the App Store.

https://ads.apple.com/app-store/help-glossary

Numbers for Mac lets you import an Excel spreadsheet into Numbers from your Mac or a PC. And now anyone can collaborate on a spreadsheet in real time.

https://www.apple.com/numbers/compatibility/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/apps/

Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.

https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns

Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.

https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings