Apple is constantly improving the built-in technologies designed to keep your personal information safe.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
Get $50 – $365 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Learn more at apple.com.
https://www.apple.com/shop/buy-watch/apple-watch-hermes-ultra
Get $50 - $365 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get $50 - $365 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get $50 - $365 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get $50 - $365 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.
Apple today announced iPhone 16 and iPhone 16 Plus, designed specifically for Apple Intelligence, an easy-to-use personal intelligence system.
https://www.apple.com/newsroom/2024/09/apple-introduces-iphone-16-and-iphone-16-plus/
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence and innovative pro camera features.
https://www.apple.com/newsroom/2024/09/apple-debuts-iphone-16-pro-and-iphone-16-pro-max/
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Apple device owners an easy way to meaningfully improve their privacy when browsing the internet. Using Private Relay Private Relay is simple to use. iCloud...
https://www.apple.com/privacy/docs/iCloud_Private_Relay_Overview_Dec2021.PDF
View all technical specifications for Apple Watch SE.
View all technical specifications for Apple Watch Ultra 2.
Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
Wallet is an app that can store your credit and debit cards, transit cards, event tickets, car keys, driver's license or state ID, and more.
Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus.
View all technical specifications for Apple Watch Series 10.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics, and six speakers.
Apple announced an industry-defining design for AirPods 4, five new AirPods Max colors, and a hearing health experience with AirPods Pro 2.
View the tech specs for Apple TV 4K and the Siri Remote — including size, weight, capacity, ports, and more.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
View all technical specifications for iPhone 16 Pro and iPhone 16 Pro Max.
View all technical specifications for iPhone 16 and iPhone 16 Plus.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.