Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.

https://ads.apple.com/app-store/best-practices/recommendations

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.

https://www.apple.com/mac/best-mac/

Double the fun with drones, educational toys and gaming controls compatible with iPhone. Buy online with fast, free shipping.

https://www.apple.com/shop/iphone/accessories/gaming

Double the fun with drones, educational toys and gaming controls compatible with iPad. Buy online with fast, free shipping.

https://www.apple.com/shop/ipad/accessories/gaming

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations

Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.

https://ads.apple.com/app-store/best-practices/maximize-conversions

Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.

https://ads.apple.com/app-store/best-practices/manual-bidding

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Society & Culture Podcast · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we believe people need & wi...

https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861

Apple is honored with its first-ever nominations for the prestigious Tony Awards, leading with a record 12 nominations.

https://www.apple.com/tv-pr/news/2026/05/apple-lands-first-ever-honors-from-the-tony-awards-with-a-record-12-nominations-including-best-musical-for-schmigadoon-tying-as-this-years-most-nominated-show/

See how Nebraska Athletics uses Apple technology to give its entire department a competitive edge.

https://www.apple.com/education/higher-education/success-stories/university-nebraska/

Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.

https://www.apple.com/newsroom/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/

Apple powers innovation across every part of campus — from cutting-edge research and game-day athletics to daily student and faculty life.

https://www.apple.com/education/higher-education/

Apple Arcade is a game subscription service with hundreds of fun games — all without ads or in-app purchases. Share with up to five family members.

https://www.apple.com/apple-arcade/

27-inch 5K Retina XDR display. Mini-LED backlight. 2000 nits HDR. P3 + Adobe RGB. 120Hz and Adaptive Sync. Thunderbolt 5. Perfect for pros.

https://www.apple.com/studio-display-xdr/

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/macbook-pro/

Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.

https://ads.apple.com/news

The new, smaller Mac mini with the M4 or M4 Pro chip. Built for Apple Intelligence. Now with front and back ports.

https://www.apple.com/mac-mini/

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.

https://www.apple.com/airpods-pro/

iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.

https://www.apple.com/iphone-17-pro/

Apple TV today announced it will expand its slate with “Disavowed,” an action-packed thriller led by Emmy and Golden Globe nominee James Marsden.

https://www.apple.com/tv-pr/news/2026/05/apple-tv-lands-disavowed-new-action-thriller-starring-and-executive-produced-by-emmy-and-golden-globe-nominee-james-marsden-and-hailing-from-art-marcum-matt-holloway/

Watch Apple Arcade videos and learn how to find your next game, share games with your family, and more.

https://www.apple.com/apple-arcade/how-to/

Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.

https://www.apple.com/newsroom/2026/05/apple-unveils-new-accessibility-features-and-updates-with-apple-intelligence/

It's easier than ever to bring Apple products into your organization or institution in a way that is simple and cost-effective.

https://www.apple.com/financing/

High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.

https://www.apple.com/homepod-2nd-generation/

iPad Air features the M4 chip, iPadOS 26, Apple Intelligence, 11- or 13-inch Liquid Retina display, and supports Apple Pencil Pro and Magic Keyboard.

https://www.apple.com/ipad-air/