We offer a variety of services that make the online Apple Store the ideal place for you to purchase items to give as gifts for family and friends.

If you received a gift purchased online and would like to return it, refer to Returns & Refunds for more information.

Gifting Outside of the U.S.

You can send gifts to a friend or family member residing in Mexico, 15 countries in Europe, and four countries in Southeast Asia (Indonesia, Malaysia, the Philippines, and Thailand). Shop online at the appropriate international site to place an order with a U.S. credit card.

Or for fast, easy ordering and expert advice in your language, just call 1-866-910-6558. Sales and customer service assistance is available during the following hours:

  • Mexico: 6:00 a.m. to 4:00 p.m. Pacific time (Mon - Fri)
  • Europe: 12:00 a.m. to 11:00 a.m. Pacific time (Mon - Fri)
  • Southeast Asia: 6:00 p.m. to 3:00 a.m. Pacific time (Sun - Fri)

You can place an international order using an American Express, MasterCard, or Visa credit card associated with a billing address within the 50 United States or one of the following U.S. territories:

  • American Samoa
  • Armed Forces Africa
  • Armed Forces Americas
  • Armed Forces Canada
  • Armed Forces Europe
  • Armed Forces Middle East
  • Armed Forces Pacific
  • Guam
  • Northern Mariana Islands
  • Palau
  • U.S. Virgin Islands

When you shop for friends and family living abroad, you will be billed in the currency of the country where you want your products to be delivered. For example, if you shop on in Mexico, you will be billed in pesos. Apple does not charge a fee for international orders, however, your bank will determine exchange rates when the order is shipped and your credit card is charged. Any additional charges for an international transaction are determined by banking partners and the issuer of your credit card. Please contact your credit card issuer for details.

Please note that your order will be subject to the terms and conditions of the country where you want your products to be delivered.

Gift Messaging

For select items delivered to a physical shipping address, you can include a free gift message on the packing slip. No pricing information will be included with the shipment. Free gift message is not available for pickup orders.

For eligible pickup orders, you may be able to add Apple Gift Wrap at an additional cost. This will enable you to leave a message for the recipient. See the Gift Wrap section below for more details.

When you select to put an item in your bag, just select the checkbox that says "This is a gift" or "Add a free gift message." In the Bag, click the Add Free Gift Message link, enter your message, then click the Save Message link.

If you're sending a gift directly to a friend or family member, you may want Apple to email them carrier and tracking information as their items are shipped. For more details, visit the Shipping & Pickup section of Help.

Gift Wrapping

When you order select products, you can add a special touch to your gift. Apple Gift Package is a signature gift box with a red ribbon and a greeting card with your personal message.

To add a gift package:

  • When you add an eligible product to your bag, just select the checkbox that says "This is a gift," and you will be given the option to add gift wrap.
  • Please note: if you are planning to pick up your product in an Apple Store, selecting a gift package will add extra time to your order.

Gift Cards

There are two types of gift cards that you can purchase from Apple Store Gift Cards and iTunes Gift Cards.

iTunes Gift Cards are also available for purchase exclusively through the iTunes Store.

Apple Store Gift Cards

Apple Store Gift Cards take the guesswork out of giving a gift. Your friends and family can choose exactly what they want from our huge collection of Mac, iPad, iPod touch, and accessory items at any Apple Store in the U.S. - online, by phone, or at an Apple Store.

How to Purchase Apple Store Gift Cards

Apple Store Gift Cards can be purchased from in any amount between $25-$2000 or over the phone at 1‑800‑MY‑APPLE for any dollar amount.

Each card can include an optional gift message. Find out more in the Gift Messaging section of online Help.

How to Use Apple Store Gift Cards

Apple Store Gift Cards can be redeemed in any Apple Store, on, or by calling 1‑800‑MY‑APPLE. Apple Store Gift Cards can be used only in the U.S.

In an Apple Store, simply present the card to the cashier at time of payment. If you are using your Apple Store Gift Card at or over the phone at 1‑800‑MY‑APPLE, you'll need to provide the gift card number and PIN (located under the scratch-off surface on the back). Remember to keep the card in your possession until your item(s) have been delivered.

You can use up to eight Apple Store Gift Cards at or if placing an order over the phone at 1‑800‑MY‑APPLE. You can use up to eight Apple Store Gift Cards for one transaction when you purchase at an Apple Store. You can combine your Apple Store Gift Card(s) with one credit card to pay for your purchase.

Apple Store Gift Cards can be redeemed for most items on, including iPhone, iPhone accessories, and all things Mac, iPad, and iPod touch.

Note: Apple Store Gift Cards cannot be used to purchase another Apple Store Gift Card, an iTunes Gift Card, Apple Print Products, or for purchases at the iTunes Store.

Checking Your Apple Store Gift Card Balance

You can check your Apple Store Gift Card balance by visiting Your Account or by calling 1-888-320-3301.

Lost or Stolen Cards

To report a lost or stolen Apple Store Gift Card, please contact Apple at any Apple Store location or by telephone at 1‑800‑MY‑APPLE. Replacement cards will be issued after Apple verifies that the lost or stolen card has not been redeemed and you present your original purchase receipt. Apple is not responsible for lost or stolen gift cards.

iTunes Gift Cards

iTunes Gift Cards can be redeemed for songs, albums, audiobooks, videos, and games on the iTunes Store. They cannot be used to buy Apple products. To purchase items outside of the iTunes Store, visit the Apple Store Gift Cards section of online Help.

How to Purchase iTunes Gift Cards

iTunes Gift Cards can be purchased from in any amount between $10-$500.

How to Use iTunes Gift Cards

To use an iTunes Gift Card you must first download the latest version of iTunes (Opens in a new window).

Gift Cards are valid for use only in the country in which they were purchased. Only residents of the U.S may redeem gift cards purchased in the U.S.

To redeem iTunes Gift Cards, go to the iTunes Store and in the "Quick Links" section in the right column, select “Redeem."

In the resulting screen, enter your iTunes Gift Card code in the field. Enter the numbers exactly as they appear.

Once you redeem your iTunes Gift Card, the full amount appears as a credit next to your Apple ID in the upper-right part of the window. Any time you buy an item, the purchase price (+ tax) will be deducted from the balance.

Corporate Gifting and Rewards

An iPod touch makes the perfect gift for business, employee recognition, sales incentives, client appreciation, and special events. Special volume pricing will make your accountant happy too.

Each iPod touch can be customized with your company logo or text engraving. You can also give music with prepaid iTunes Gift Cards.

How to order

To purchase, simply follow the steps below:

  1. Contact us: Send us an email or call 1-877-275-IPOD and submit your contact information.
    Representatives are available Monday through Friday, 5:30 a.m. - 6:30 p.m. Pacific time.
  2. Choose your incentive: Order as many as you want in any combination.
    • iPod touch
    • iPod touch Accessories
    • Apple Store Gift Cards
    • iTunes Gift Cards
    • MacBook, MacBook Pro, iMac
  3. Add iPod touch engraving: Make the reward truly memorable. Have iPod touch engraved with your message for free or add your logo for a one-time setup fee.
  4. Preload special content: Find out how to put training talks, product overviews, CEO speeches, promotional videos, or other custom content on the iPod touch devices you order.