Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/augmented-reality/

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/iphone-16/specs/

Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.

https://www.apple.com/apple-vision-pro/

Enjoy easy 24/7 support, fast repairs for accidental damage, and peace of mind with theft and loss coverage — for one or all your products.

https://www.apple.com/applecare/

Get $30 – $335 off a new Apple Watch Hermès Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes-ultra

Get $30 – $335 off a stylish new Apple Watch Hermès Series 11 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-hermes

Get $30 – $335 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch

Get $30 – $335 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-ultra

Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, color accuracy, and HDR that transforms the way you work.

https://www.apple.com/pro-display-xdr/

Get $30 – $335 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/shop/buy-watch/apple-watch-se

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

View all technical specifications for iPhone 17.

https://www.apple.com/iphone-17/specs/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3.

https://www.apple.com/watch/compare/

View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/iphone-17-pro/specs/

View all technical specifications for Apple Watch Series 11.

https://www.apple.com/apple-watch-series-11/specs/

View all technical specifications for iPhone 16e.

https://www.apple.com/iphone-16e/specs/

View all technical specifications for Apple Watch Ultra 3.

https://www.apple.com/apple-watch-ultra-3/specs/

Get $40 - $700 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.

https://www.apple.com/shop/buy-iphone/iphone-16

iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED Display. A18 chip. Long Battery life. 48MP Camera.

https://www.apple.com/iphone-16e/

Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.

https://www.apple.com/home-app/accessories/

View all technical specifications for iPad Air.

https://www.apple.com/ipad-air/specs/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.

https://www.apple.com/iphone/compare/

iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.

https://www.apple.com/iphone-17-pro/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/iphone-17/

View all technical specifications for iPad mini.

https://www.apple.com/ipad-mini/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes, and more safe and available from anywhere.

https://www.apple.com/icloud/

iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.

https://www.apple.com/os/ios/

See all technical specifications for the 13- and 15-inch MacBook Air with M4 chip.

https://www.apple.com/macbook-air/specs/