Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.
https://www.apple.com/education/higher-education/app-development/
Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.
https://www.apple.com/education/college-students/success-stories/reinicke/
Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.
https://www.apple.com/education/college-students/success-stories/yee/
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.
https://www.apple.com/education/college-students/success-stories/chuenchompoo/
The new Home app is secure and simple to set up, and it unlocks the full potential of your smart home.
Over 50 brands worldwide offer products - including smart home automations - that are compatible with HomeKit and your Apple devices.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
The Apple TV app features Apple TV, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.
Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.
https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
Learn how to access App Store Connect reporting for publishers with ads on Apple News.
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Discover why Berklee College of Music student Max Thomas chooses MacBook Pro — along with pro apps like Logic Pro — to create studio-quality music.
https://www.apple.com/education/college-students/success-stories/thomas/
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.
Get $40 - $670 off the powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Pixelmator Pro is a powerful, easy-to-use image editor that brings professional tools and powerful AI features to everyone across Mac and iPad.
Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
Mac Pro with M2 Ultra combines our most capable Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Logic Pro is the ultimate music creation experience for Mac and iPad, with powerful features for songwriting, beat-making, editing, and mixing.