The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
The new Home app is secure and simple to set up, and it unlocks the full potential of your smart home.
The Apple TV app features Apple TV, all your favorite streaming services, top cable TV providers, premium channels, and new Release movies.
Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
Over 50 brands worldwide offer products - including smart home automations - that are compatible with HomeKit and your Apple devices.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.
https://www.apple.com/education/higher-education/app-development/
2024-App-Store-Transparency-Report Apps Total number of apps on the App Store 1,961,596 App submissions reviewed1 7,771,599 App submissions rejected 1,931,4...
https://www.apple.com/legal/more-resources/docs/2024-App-Store-Transparency-Report.pdf
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.
https://www.apple.com/education/college-students/success-stories/reinicke/
Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.
https://www.apple.com/education/college-students/success-stories/yee/
Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.
https://www.apple.com/education/college-students/success-stories/chuenchompoo/
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.
https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview
Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Learn how to access App Store Connect reporting for publishers with ads on Apple News.
iPad Air features the M4 chip, iPadOS 26, Apple Intelligence, 11- or 13-inch Liquid Retina display, and supports Apple Pencil Pro and Magic Keyboard.
2023 App Store Transparency Report 5-16-24 Apps Total number of apps on the App Store 1,870,119 App submissions reviewed1 6,892,500 App submissions rejected...
https://www.apple.com/legal/more-resources/docs/2023-App-Store-Transparency-Report.pdf
Apple TV was recognized with five nominations for the 86th Annual Peabody Awards, with category nods for “Pluribus” and more.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.
Get a new MacBook Air laptop with the M5 chip from only $91.58 per month. Built for AI. Lightweight, with all-day battery life. Buy now at apple.com.
Get $40 - $670 off a new 11-inch or 13-inch iPad Air when you trade in with Apple. Available in four bold colors. Buy now at apple.com.
Get $35 - $685 off a new iPhone Air when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
View all technical specifications for iPhone Air.
Learn how publishers can link an Apple News channel to App Store Connect.
https://ads.apple.com/apple-news/publishers/help/get-started/0006-link-apple-news-channel