Put the right Apple Ads reporting options to work to measure performance according to your goals.

https://ads.apple.com/app-store/help/reporting/0092-tips-for-evaluating-performance

Get help solving performance issues you may encounter for ads on the App Store.

https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues

Apple Pencil is the standard for drawing, note-taking, and marking up documents. Intuitive, precise, and magical.

https://www.apple.com/apple-pencil/

Shop Apple Pencil. It makes drawing, note-taking, and marking up documents on iPad better than ever. Buy now and get fast, free shipping.

https://www.apple.com/shop/select-apple-pencil

Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations

Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.

https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Get helpful instructions and tips for setting up an Apple Ads account, managing ads on the App Store, improving results, and troubleshooting.

https://ads.apple.com/app-store/help

Learn how Waseda University student Takuto Nanba uses iPad and Apple Pencil to connect the law and the land — and visualize whole new cities.

https://www.apple.com/education/college-students/success-stories/nanba/

See how Chulalongkorn University student Manichaya Sukonpatip uses iPad Pro and Apple Pencil to succeed in medical school and inspire other students.

https://www.apple.com/education/college-students/success-stories/sukonpatip/

iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.

https://www.apple.com/ipad-mini/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/ipad-pro/specs/

View all technical specifications for iPad (A16).

https://www.apple.com/ipad-11/specs/

View all technical specifications for iPad Air.

https://www.apple.com/ipad-air/specs/

With iPad Pro and Apple Pencil, Dr. Sathya Gopalakrishnan inspires students to lead environmental change for a sustainable future.

https://www.apple.com/education/higher-education/success-stories/sathya-gopalakrishnan/

View all technical specifications for iPad mini.

https://www.apple.com/ipad-mini/specs/

See why Anáhuac Cancún International University uses iPad and Apple Pencil to empower the next generation of modern architects.

https://www.apple.com/education/higher-education/success-stories/anahuac-cancun-university/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/apps/

Learn how Nowra Public School in rural New South Wales fostered a culture of collaboration — with the help of iPad and Apple Pencil.

https://www.apple.com/education/k12/success-stories/nowra/

Final Cut Pro is packed with powerful intelligence features, making pro-quality video creation and editing easy on your Mac and iPad.

https://www.apple.com/final-cut-pro/

See how digital artist Luhan Wang uses iPad with Apple Pencil to channel positive energy and create a more beautiful world.

https://www.apple.com/education/college-students/success-stories/wang/

See how California College of Arts student Elle Lim-Chan is using iPad and Apple Pencil to transform traditional comics into inclusive experiences.

https://www.apple.com/education/college-students/success-stories/lim-chan/

See how Bim Wannakit, a fourth-year visual arts student, is using iPad Pro with Apple Pencil to bring her dynamic learning to life.

https://www.apple.com/education/college-students/success-stories/wannakit/

Society & Culture Podcast · Series · If you want to understand what’s wrong with our public schools, you have to look at what is arguably the most powerful ...

https://podcasts.apple.com/us/podcast/nice-white-parents/id1524080195

Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.

https://www.apple.com/batteries/maximizing-performance/

iPad Air features an 11- or 13-inch Liquid Retina display, M3 chip, Apple Intelligence, 12MP Center Stage front camera, and supports Apple Pencil Pro.

https://www.apple.com/ipad-air/

iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.

https://www.apple.com/ipad-pro/

Buy Apple accessories compatible with your iPhone and make the most of your artistic skills, including the Wacom Bamboo Spark Smart Pen and Folio.

https://www.apple.com/shop/iphone/accessories/creative-tools

Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.

https://ads.apple.com/app-store/resources