Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.

https://www.apple.com/apple-watch-for-your-kids/

Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.

https://www.apple.com/shop/help/your_account

Select your country or region to learn about the latest products, view news, and receive support from Apple, all in your preferred language.

https://www.apple.com/choose-country-region/

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https://www.apple.com/careers/choose-country-region.html

As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.

https://www.apple.com/shop/iphone/iphone-upgrade-program/upgrade

Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.

https://ads.apple.com/app-store/help/get-started/0010-structure-your-account

Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.

https://www.apple.com/us-edu/shop/help/your_account

Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.

https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account

Learn how publishers can manage ad placements in Apple News channels.

https://ads.apple.com/apple-news/publishers/help/get-started/0007-manage-ad-placement

Learn how publishers can link an Apple News channel to App Store Connect.

https://ads.apple.com/apple-news/publishers/help/get-started/0006-link-apple-news-channel

Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/icloud/find-my/

Apple Arcade is a game subscription service with hundreds of fun games — all without ads or in-app purchases. Share with up to five family members.

https://www.apple.com/apple-arcade/

Fashion & Beauty Podcast · SuChin Pak and Kulap Vilaysack host the award-winning weekly comedy podcast, Add to Cart, a podcast about the things we buy, the ...

https://podcasts.apple.com/us/podcast/add-to-cart-with-kulap-vilaysack-suchin-pak/id1538378650

Apple scored a historic 89 nominations across 15 programs for the 78th Primetime Emmy Awards.

https://www.apple.com/newsroom/2026/07/apple-scores-record-89-emmy-award-nominations/

Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.

https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap

True Crime Podcast · Updated Weekly · Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into ...

https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189

iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes, and more safe and available from anywhere.

https://www.apple.com/icloud/

Get details on the currencies and payment methods supported by ads on the App Store, how to change a credit card in your account, and how billing works.

https://ads.apple.com/app-store/help/get-started/0030-set-your-payment-method

Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.

https://www.apple.com/apple-tv-4k/

Enjoy the best content and experiences on Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, and Apple Books.

https://www.apple.com/services/

Apple TV will expand its award-winning series slate with “Guilty Creatures,” a thriller led by Emmy Award and Golden Globe Award winner Julia Garner.

https://www.apple.com/tv-pr/news/2026/07/apple-tv-announces-new-thriller-guilty-creatures-with-emmy-award-winner-julia-garner-set-to-star-and-executive-produce/

Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.

https://www.apple.com/apple-music/

Browse all movies, TV shows, and more from Apple TV. Watch all Apple Originals here and on the Apple TV app across your devices.

https://tv.apple.com/

Society & Culture Podcast · Updated Weekly · Each week we choose a theme. Then anything can happen. This American Life is true stories that unfold like litt...

https://podcasts.apple.com/us/podcast/this-american-life/id201671138

AirPlay effortlessly streams your music, videos, photos, podcasts, and games from many Apple devices to speakers in multiple rooms or to your TV.

https://www.apple.com/airplay/

History Podcast · Updated Semiweekly · Throughline is a time machine. Each episode, we travel beyond the headlines to answer the question, "How did we get h...

https://podcasts.apple.com/us/podcast/throughline/id1451109634

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/apps/

Society & Culture Podcast · Updated Weekly · The Happiness Lab is serving up scientifically-backed takes this summer that are so hot, even your SPF 50 won’t...

https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040

Business Podcast · Updated Weekly · This is Uncomfortable is the award-winning show about life and how money messes with it. Each week, Marketplace’s Reema ...

https://podcasts.apple.com/us/podcast/this-is-uncomfortable/id1466681015

Watch Emmy® winner and Apple Original series, The Morning Show. This candid drama stars Jennifer Aniston, Reese Witherspoon and Billy Crudup.

https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m