The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.

https://www.apple.com/iphone-air/

Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.

https://ads.apple.com/app-store/best-practices/bidding

iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.

https://www.apple.com/iphone-17-pro/

The new, smaller Mac mini with the M4 or M4 Pro chip. Built for Apple Intelligence. Now with front and back ports.

https://www.apple.com/mac-mini/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/iphone-17/

The ultimate pro desktop. Powered by M4 Max and M3 Ultra for all-out performance and extensive connectivity. Built for Apple Intelligence.

https://www.apple.com/mac-studio/

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

View all technical specifications for Apple Watch Series 11.

https://www.apple.com/apple-watch-series-11/specs/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.

https://www.apple.com/iphone/compare/

Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.

https://www.apple.com/newsroom/2025/10/apple-introduces-the-powerful-new-ipad-pro-with-the-m5-chip/

MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.

https://www.apple.com/macbook-air/

Apple Watch Series 11 with new hypertension notifications, sleep score, Workout Buddy powered by Apple Intelligence, and up to 24 hrs of battery life.

https://www.apple.com/apple-watch-series-11/

Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.

https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-inch-macbook-pro-powered-by-the-m5-chip/

View all technical specifications for iPhone 17.

https://www.apple.com/iphone-17/specs/

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/iphone-16/specs/

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

View all technical specifications for iPhone Air.

https://www.apple.com/iphone-air/specs/

View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/iphone-17-pro/specs/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3.

https://www.apple.com/watch/compare/

iPad Air features an 11- or 13-inch Liquid Retina display, M3 chip, Apple Intelligence, 12MP Center Stage front camera, and supports Apple Pencil Pro.

https://www.apple.com/ipad-air/

View all technical specifications for iPhone 16e.

https://www.apple.com/iphone-16e/specs/

Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.

https://www.apple.com/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/

Apple Watch SE 3 is packed with powerful health, fitness, connectivity, and safety features. Available in two great finishes. All for a great value.

https://www.apple.com/apple-watch-se-3/

Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/partners

MacBook Pro laptop with M5, M4 Pro, and M4 Max chips. Built for AI and Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/macbook-pro/

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/ios/carplay/

Apple 2030 is our plan to bring our net emissions to zero through recycled materials, renewable electricity, and lower-carbon transportation.

https://www.apple.com/environment/

Explore helpful third-party plug-ins, devices and content for Final Cut Pro, including, books, web tutorials, supported devices, and more.

https://www.apple.com/final-cut-pro/resources/ecosystem/

View all technical specifications for Apple Watch Ultra 3.

https://www.apple.com/apple-watch-ultra-3/specs/