Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
New Siri AI powered by Apple Intelligence, child safety tools, and more for iOS 27, iPadOS 27, macOS 27, watchOS 27 and visionOS 27.
A suite with powerful intelligence in Final Cut Pro, Logic Pro, Pixelmator Pro, and productivity apps — across iPhone, iPad, and Mac.
Pages for Mac lets you easily import a Word document into Pages from your Mac or a PC. And now anyone can collaborate on a document in real time.
Understand how to reach users when they’re browsing product pages across the App Store.
https://ads.apple.com/app-store/help/ad-placements/0084-product-pages
Understand the steps needed to set up a new Apple Ads account, and how to complete the important Business Details page within it.
https://ads.apple.com/app-store/help/get-started/0004-set-up-an-account
Keynote for Mac lets you import a PowerPoint presentation into Keynote from your Mac or PC. And anyone can collaborate on a presentation in real time.
Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Solve issues that can occur when using custom product pages to determine ads on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0079-ad-variations-troubleshooting
Numbers for Mac lets you import an Excel spreadsheet into Numbers from your Mac or a PC. And now anyone can collaborate on a spreadsheet in real time.
Learn how to handle App Store Today tab ad creation issues in Apple Ads, and what to do if your ad is rejected or placed on hold.
https://ads.apple.com/app-store/help/ads/0087-today-tab-ads-troubleshooting
With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro, and Pixelmator Pro, plus premium productivity content.
Learn how to submit your app and business for approval so you can run ads on the App Store in mainland China.
https://ads.apple.com/app-store/help/get-started/0074-advertise-in-mainland-china
See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Explore and compare the different App Store ad placement options available with Apple Ads.
https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options
Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.
https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations
Learn what’s required to create and run an ad on the App Store Today tab using Apple Ads.
https://ads.apple.com/app-store/help/ads/0086-create-today-tab-ads
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
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Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.
Striving to bring the best personal computing experience to consumers around the world through its innovative hardware and software, Apple welcomes your fee...
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
Understand how tax is applied to campaigns and app promotions on the App Store, according to the country or region where your business is located.
https://ads.apple.com/app-store/help/billing/0034-tax-information
Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations