Learn how film student Jeng uses Apple technology to fulfill his lifelong dream of making movies.
https://www.apple.com/education/college-students/success-stories/masacoo/
Learn how self-taught app developer and University of Waterloo student Zoey Vu is using Swift and Apple technology to honor her Vietnamese heritage.
https://www.apple.com/education/college-students/success-stories/vu/
Learn about the groups behind our strategy, messaging, and product vision.
https://www.apple.com/careers/us/work-at-apple/teams/marketing.html
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.
Check lists of current macOS features and find out instantly whether a particular feature is available in your region or language.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Explore every iPad. Featuring iPad Pro, iPad Air, iPad mini, and iPad. For work, creativity, or play.
Apple Arcade is a game subscription service with 200+ incredibly fun games — all without ads or in-app purchases. Share with up to 5 family members.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.
As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.
https://www.apple.com/shop/iphone/iphone-upgrade-program/upgrade
Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.
Apple products and services have built-in features to help you create, connect, and do what you love, your way.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.
Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.
https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-inch-macbook-pro-powered-by-the-m5-chip/
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.
https://www.apple.com/newsroom/2025/10/apple-introduces-the-powerful-new-ipad-pro-with-the-m5-chip/
Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.